Hi! Welcome back! It has been quite a while since I’ve written a blog post, so this post will briefly summarize what I’ve done over the past month.
I completed my original work, a short e-book detailing the basics of data-driven marketing. I completed my e-book, with the final e-book including four chapters and about three sub-topics per chapter. I tried to incorporate some graphic or image in each topic and detailed all my sources. I separated my sources by primary and secondary, with my interviews being primary and my external research being secondary sources.
In the past month and a half or so, I’ve been meeting with my mentor, Mr. Saurabh Aggarwal, every week to work on how we can market his startup XP League Frisco better and Mr. Aggarwal’s plans for the future. This Saturday (January 13th) was the grand opening of XP League, a company that is catered towards creating a safe and competitive environment for youth esports.
On Grand Opening Day, I was tasked with taking promotional pictures and video clips that will soon be used to create short-form content for XP League’s social media accounts. I will be assisting in making these short-form marketing campaigns, using tools such as Canva to create flyers, and being of help with any marketing campaign in the foreseeable future.
On another note, I must start brainstorming what I would like to do for my final product this semester of ISM, but I have an idea that could work. My ISM journey has been enthralling so far. However, much more is yet to come, and I am grateful for this opportunity.
Thank you for reading! I hope to see you back next time.
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